Surf your best.

We make ordering a new board simple. Come to us for the best advice choosing a board perfectly suited to your size, ability and the conditions you surf.

Working on a new custom order

Latest technology.

Primal is on the cutting edge of surfboard technology. CAD designed & CNC cut on-site, each board has a serial number & corresponding file so we can tweak an existing board or reproduce a magic one.

Best raw materials.

We work closely with our suppliers to ensure only the best raw materials go into our boards making for a board that performs & lasts.

What you want.

Customize your look with pigments, resin tints, custom sprays, & high quality large format digital inlays are available from local artists or of your own design.