Surf your best.
We make ordering a new board simple. Come to us for the best advice choosing a board perfectly suited to your size, ability and the conditions you surf.
Primal is on the cutting edge of surfboard technology. CAD designed & CNC cut on-site, each board has a serial number & corresponding file so we can tweak an existing board or reproduce a magic one.
Best raw materials.
We work closely with our suppliers to ensure only the best raw materials go into our boards making for a board that performs & lasts.
What you want.
Customize your look with pigments, resin tints, custom sprays, & high quality large format digital inlays are available from local artists or of your own design.