A stable of Auckland surf culture since 1991, Primal has some serious backing to their product. From the early days of blowing blanks & making fins, to working with robotics, & developing digital technology for the surf industry. In 2015 Primal was nominated for an innovation award by Callaghan Innovation for the development of Futurelite technology, and we are continuing to push our limits teaming up with some of the best companies in & out of the surf industry. Watch this space!

Tried & tested.

We're all passionate surfers, and our extensive surf team help refine our surfboards quality and performance.


Leia Millar @ World Champs 2022


Rowan Aish @Maori Bay/Maukatia
Top 50 WQS competitior


Andrew Robinson, Maori Bay.
NZ national champ, Rex Von Heuben big wave champ, Auckland champ


Mike Phillips.
3x Auckland champ, NZ national junior champ


Bill Byers @Piha
Billabong grom series champ, 2x Auckland junior mens champ


Jackson Peak @ Maori Bay

    Our Team.

    Expert laminator Mark Robinson

    Glen Carkeek

    The man who started it all! Shaping all around the world with over 10,000 boards to his name. GC knows what makes a board tick!!

    Expert laminator Mark Robinson

    Mark Robinson

    Aka muz, factory quality control, expert glasser, sander, storyteller, and is the current record holder of the Mirangi to Murrays midnight fun run.

    Nadine Haagmans

    Leonardo Uys

    Leo is our expert sander & has an awesome eye for detail but no eye for rocks in the surf.
    Is this you?

    Factory Grommet

    We're hiring! Be the envy of your friends! Must know what a broom looks like & how it works.