• rockhopper
  • hpr

  • blueball

  • sidewinder

  • Traditional Longboard

  • staypuft


All Primal surfboards have a unique serial number and corresponding file, so we can reproduce your magic board or tweak your last one based on your specific requirements.

Surfboard Models

We have a wide range of models for all wave sizes and abilities. All models are available instore now and can be viewed here.

Custom Orders

We specialize in Custom surfboards made to order. There’s over 50 years of crusty experience under one roof. Choose from a variety of constructions, fin systems & graphics.
Download an order form.


Primal Surf uses the latest tech to bring you the freshest, crispest boards. CNC cutting, 3d models, robotics, the latest in lamination, digital printing, it’s all here. All our models are available in Futurelite construction, world beating technology. Read about it here

Factory Surfshop

Talk to a shaper at Auckland’s only core surfshop and factory for the best surfboard advice.
We have a great range of boards instore for all sizes and abilities from $650 and cheaper factory second boards are available. We also stock a wide range of second hand surfboards Primal Surf are the custom surfboard specialists and can make you a surfboard to your exact requirements

Contact Details

Phone Retail Store: (09) 488 0165 Factory: (09) 488 7523
Email Us
Shop Hours Monday-Friday 9.30am-5.30pm. Saturday 9.30am-3.00pm. Sunday 10.00am-3.00pm
Address: 54a Barrys Point Rd, Takapuna 0622, Auckland.
Postal Address: PO Box 33 1373, Takapuna, 0622, Auckland, New Zealand

Repair Services

We provide a top quality, professional repair service at competitive rates to the Auckland region. Our Services -Surfboard Repairs -Restoration -Epoxy repairs -SUP Repairs -Kiteboard repairs We also sell repair kits. Contact the shop on (09) 488-0165 for more information.