Surfboards

Talk to a shaper at Auckland’s only core surfshop and factory for the best surfboard advice.
We have a great range of boards instore for all sizes and abilities from $650 and cheaper factory second boards are available. We also stock a wide range of second hand surfboards.

Surfboard Models

We have a wide range of models for all wave sizes and abilities. All models are available instore now and can be viewed here.

Custom Orders

We specialize in Custom surfboards made to order. There’s over 60 years of crusty experience under one roof. Choose from a variety of constructions, fin systems & graphics. Download an order form.

Technology

Primal Surf uses the latest tech to bring you the freshest, crispest boards. CNC cutting, 3d models, robotics, the latest in lamination, digital printing, it’s all here. All our models are available in Futurelite construction, world beating technology. Read about it here

Factory Surfshop

Talk to a shaper at Auckland’s only core surfshop and factory for the best surfboard advice. We have a great range of boards instore for all sizes and abilities from $650 and cheaper factory second boards are available. We also stock a wide range of second hand surfboards.

Custom Orders

Surf your Best

Make sure you get a board perfectly suited to your size, ability, and the conditions you surf. Choosing a new surfboard can be a minefield but we make ordering a new board simple. We’ve got over 60 years manufacturing experience under one roof & know what works.

Choose Your Options

Choose as many or as little as you want! or let us choose!
How many fins! What type?
Futurelite construction/Standard PU?
Sprays/Inlays/Resin Tints!
Provide your own graphics, use ours or have custom graphics designed!

Order it!

You can order your new board in a variety of ways.
Email Glen or Steve.
Call us in the shop on (09) 488 0165.
Come see us in person!
54A Barrys Point Rd, Takapuna, Aukland.

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Repair Services

  • before repair

  • after repair

We provide a top quality, professional repair service at competitive rates to the Auckland region. Our Services -Surfboard Repairs -Restoration -Epoxy repairs -SUP Repairs -Kiteboard repairs. We also sell repair kits. Contact the shop on (09) 488-0165 for more information.

Raw Materials

We also supply a full range of raw materials & service for surfboard manufacturing including-

  • Polyester/Epoxy Resin
  • Fibreglass Cloth
  • EPS & PU Surfboard Blanks
  • CNC Cutting Service
  • Fin Boxes
  • Contract Glassing/Sanding
  • Plus more, just ask..

Contact Details

Phone: Retail Store: (09) 488-0165 Factory: (09) 488-7523
Email Us: info@primalsurf.co.nz
Shop Hours: Monday-Friday 9.30am-5.30pm. Saturday 9.30am-3.00pm. Sunday 10.00am-3.00pm
Address: 54a Barrys Point Rd, Takapuna 0622, Auckland.
Postal Address: PO Box 33 1373, Takapuna, 0622, Auckland, New Zealand