Talk to a shaper at Auckland’s only core surfshop for the best surfboard advice. We have a great range of boards instore for all sizes and abilities and are the custom surfboard specialists.
All Primal surfboards have a unique serial number and corresponding file, so we can reproduce your magic board or tweak your last one based on your specific requirements.

Contact Us

Retail Store: (09) 488 0165
Factory: (09) 488 7523
Email Us
Shop Hours
Monday-Friday 9.30am-5.30pm.
Saturday 9.30am-3.00pm.
Sunday 10.00am-3.00pm
54a Barrys Point Rd, Takapuna 0622, Auckland.
Postal Address: PO Box 33 1373, Takapuna, 0622,
Auckland, New Zealand


We provide a top quality, professional repair service at competitive rates to the Auckland region.
Our Services
-Surfboard Repairs
-Epoxy repairs
-SUP Repairs
-Kiteboard repairs
We also sell repair kits. Contact the shop on 488-0165 for more information.