Primal surf factory and the Boardlab shop are now one supercompany!!
We're making room for truckloads of new boards so there are some great deals to be had instore!
Join our Facebook page to be invited to our opening party!
Package deal includes surfboard up to 6'5, boardbag, fins & legrope.
Board only from $650, plus more factory specials instore!
Package deals are available for our entire surfboard range.
Talk to a shaper at Auckland's only core surfshop for the best surfboard advice.
We have a great range of boards instore for all sizes and abilities and are the custom surfboard specialists and are the custom surfboard specialist.
All Primal surfboards have a unique serial number and corresponding file, so we can reproduce your magic board or tweak your last one based on your specific requirements.


Shop: (09)488-0165
Factory: (09)488-7523

54a Barrys Point Road, Takapuna, 0622, Auckland, NZ.
Retail shop & Factory
Factory Hours:
Monday-Friday 9.30am-5.30pm.
Saturday 9.30am-3.00pm.
Sunday 10.30am-3.00pm
Find us on Facebook!

Or go to our contact page for more detailed contact information.

Primal Surfboards and Brian Weaver are collaborating to re-create some of Brian's classic models from the 70's. Brian will be in the Primal factory over the next few months building a limited run of perfect replica's. If you want to own one of these classics or re-create your original Weaver, give us a bell. Production numbers are limited!
The rise and rise of Futurelite surfboards has been featured on GoSurf this week. Several top surfers have had international success riding a Futurelite.
To read the full article,click here
Win Prizes and the respect of your peers winning great prizes playing fantasy surfer!
Simply like our Facebook page or join the Primal Surfboards group on Fantasy surfer to be in to win prizes for selected WCT contests.
We're all playing,it's a lot more fun than working, but it's not helping our results so far..

Latest Pics!

muz Mike Phillips Mike Phillips Steve Hamlyn

Rock Hopper

Rock Hopper

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Evo 2

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